Donating To Charity
But there is another, far more genuinely strategic way to feel about philanthropy. Corporations can use their charitable efforts to improve their competitive context —the high-quality of the small business atmosphere in the place or areas where they operate. Working with philanthropy to improve context brings social and financial ambitions into alignment and improves a company’s extended-term small business prospects—thus contradicting Friedman’s very first assumption. In addition, addressing context enables a company not only to give revenue but also to…